In this blog, we will discuss two important types of SEO – namely local SEO and on-page SEO. But first, let’s quickly discuss what SEO is.
SEO is defined as a process that involves certain steps/procedures to help a piece of content or website rank higher on Google.
In the early 2000s, SEO used to be simpler. But as time progressed, the entire SEO process took a more complex turn. Now when optimizing a site for search engines, you have to take into account certain rules to meet different search engine ranking requirements as well as to keep your users happy.
Talking about local SEO and on-page SEO, these are considered the two primary SEO types. Let’s learn more about each of them in detail before we proceed to the local SEO vs. on-page SEO comparison:
What is Local SEO?
As per the latest statistics, 18% of local searches result in a purchase within a day.
Local SEO is the process involving optimizing your online presence to attract more business from relevant local searches on search engines. Local SEO, when done correctly, increases local awareness about your business in a quick and easy manner, bringing the locals a step closer to a purchase.