The question of whether SEO is dead or not is a misleading one. In the same way that the legal profession will be around as long as there are laws in our society, search engine optimization will be around as long as there are people searching for things online. As former SEO director at Moz, Cyrus Sheppard, puts it:
“It’s like asking ‘Will high school kids stop wanting to be popular?’ or ‘Is marketing dead?’ The answer is always no.”
But saying SEO isn’t dead, doesn’t answer the question of why this idea is being banded around so much in the first place. It’s not enough to just say that SEO is evolving. From day one, Google’s algorithm has been evolving, but why all the commotion now? What is causing all this unprecedented hyperbole?
If SEO’s death is, in fact, a byword for rapid and unprecedented change, then a more pertinent question to ask might be ‘what has changed and why?’ A further examination of this might lead to another question – ‘are these changes the result of internal or external influences?’
In this article, I want to delve into the evolution of SEO and explore the why’s, the how’s, the when’s and the what next’s.
Revolution not Evolution
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