It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides.
At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the world’s information and make it universally accessible and useful.”
The rules and algorithms for achieving this were never shared but just suggested. The riches were distributed at first so that everyone was happy, singing and holding hands. But slowly, over time, things changed and the partnership became strained. It was a slow creeping takeover.
What happened?
Google’s first mission statement and tagline was, “Don’t Be Evil”. For some reason, that tagline has been deleted.
Since then, Google’s capitalistic motivation and greed to make more money have pushed it into a less benign mission statement. It’s along the lines of “let’s take the creators top quality content and make it look like we created it”
This evolution of search is shown in snippets that appear at the top of most search … Read More