Posted by Cyrus-Shepard
A good, solid competitive analysis provides you with priceless insights into what’s working for other folks in your industry, but it’s not always easy to do right. In this week’s edition of Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including:
How to identify your true competitorsKeyword gap analysisLink gap analysisTop content analysis
Plus, don’t miss the handy tips on which tools can help with this process and our brand-new guide (with free template) on SEO competitive analysis. Give it a watch and let us know your own favorite tips for performing a competitive analysis in the comments!
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video Transcription
Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard. Today we’re talking about a really cool topic — competitive analysis. This is an introduction to competitive analysis.
What is competitive analysis for SEO?
It’s basically stealing your competitors’ traffic. If you’re new to SEO or you’ve been around awhile, this is a very valuable tactic to earn more traffic and rankings for your site.
Instead of researching blindly what to go after, competitive ana… Read More