If you’re involved with travel and tourism marketing, you need to be on Instagram. In fact, 60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore*.
60% of millennial travelers on social media are active on Instagram, and 48% of Instagram users use the app to find new travel destinations and places to explore
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Why Tourism Marketers Need an Instagram Strategy
Travel and Instagram are so synonymous that Instagram recently released features that allow businesses to add “Book” and “Reserve” buttons to their feeds. See a photo, then book a vacation — all within one experience.
As Instagram continues to add features, travel brands must evolve their content strategies or risk getting left behind. In-feed booking, carousel multi-image posts, Instagram Stories, swipe up shopping/web links and robust advertising options have all been a boon to tourism and location-based brands, offering more ways to reach and engage travelers. Instagram’s influence on decision-making reinforces that consumers continue to have an appetite for imagery.
Why We Created This Report