If you haven’t seen this video from Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up.
Did it make you smile? Did you learn something new?
I hope so.
We do a fair amount of influencer marketing work here at Convince & Convert, albeit mostly B2B and with key opinion leaders in the marketing or customer experience space.
Like this video, we work with clients to create concepts, invite experts to join the effort, script the video delivery, edit the video with post-production refinement, and ultimately drive traffic and interest to the series we’ve partnered to create.
Having a top star like Ryan Reynolds would be amazing to work with (I chose to think his diva factor is low and his love for his daughters melts me), but even without the A-list name, there are parallels in this video that we can learn and take into B2B content marketing.
I find this to be an excellent… Read More