There are a reported 1,664 IHOP locations and close to 2,000 Applebee’s restaurants in the United States. That’s a whole lot of world-famous buttermilk pancakes and Bourbon Street Steak with an Oreo Shake.
If your business has more than even one location, you have a clear opportunity to promote every single location and aim those properties toward occupying Google’s most valuable local real estate: The Local Map Pack.
Single location brands may get by with a well thought out Google My Business profile linked to their website, but for multi-location companies who intend to rank in search engine results with “near me” or city-specific queries, creating a separate and unique Local Landing Page (LLP) for each location cannot be skipped.
A 300-page study on how to create and optimize these multi-location web pages revealed these key areas to focus your time and energy:
Essential Content for Local Landing PagesAdd Hyperlocal ContentOptimize with Technical SEO in MindMobile-First Page DesignOther Critical Ranking Factors
Ready? Let’s dive in.
The goal of multi-location SEO
Keep your eye on the straightforward prize of multi-location SEO… Read More