Do you appreciate a personalized experience?
Close your eyes and think about the last time you had a personalized experience and how it made you feel. Maybe it was a personalized workout prepared for you at the gym, or the comfort of having your car automatically adjust the seat to your specifications when you slide in to take a spin, or the barista that starts preparing your specialty drink as you walk in the door.
A personalized experience establishes goodwill, increases loyalty, and brings a smile to your face.
So when we planned our research calendar at Ascend2, we knew that personalization was a topic we needed to cover. But not just basic personalization, like including a prospects first name on an email, but the next step in personalization: hyper-personalization.
What is hyper-personalization?
Hyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user.
But what will hyper-personalization strategies look like in the year ahead?
Answers to this question are found in the new Ascend2 research report, Hyper… Read More