22. That’s the number I want you to focus on today. It’s the number of Top 10 hits by Taylor Swift (Ironically, it’s also the title of one of those Top 10 hits). It’s the length of a cricket pitch if you’re measuring in yards. It’s the name of a 202-mile Interstate that runs from Birmingham, Alabama to northwestern Mississippi.
Let me tell you something else you don’t know about the number 22.
We know men and women are different, but I’ll add to that obvious statement with this: When it comes to word-of-mouth marketing, women depend on offline friend and family suggestions 22% more than men. Men rely more on web-based information like social media and ratings and review sites.
When it comes to word-of-mouth marketing, women depend on offline friend and family suggestions 22% more than men.
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When it comes to word-of-mouth marketing, men rely on web-based information—like social media and ratings and review sites—more than women.
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This is just one of the many differences we found in our 2018 word-of-mouth report, Chatter Matters. In the report, we looked at the importance of word-of-mouth across variables, such as gender, age and online versus offline. While word-of-mou… Read More