To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever.
You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable.
Everything you publish across all your distribution channels needs to benefit your audience, or it won’t be successful.
In addition to producing high quality content, you also want to make sure it’s SEO-friendly.
The key factor of your content production needs to be relevancy: 78% of consumers say relevant content increases their intent to buy.
Your content must be relevant to your brand and relevant to your audience while still appealing to Google.
Blindly producing content without a strategy won’t help you. You need to keep up with the latest trends and see how other brands approach content marketing and SEO.
Today, and in the future, marketers must have a content strategy compatible with the way people discover new content. Creating content that doesn’t drive results is expensive and inefficient.
That’s why you need to get familiar with topic clusters.
Surprisingly, many business owners and marketers I’ve spoken to recently don’t know anything about this. That was my inspiration for writing this guide.
This is the perfect opportunity for you to gain a competitive ad… Read More