Every year you hear this absurd statement, “Email marketing is dead”. But the fact is email is very much alive and intends to stands the test of time for the foreseeable future. The data doesn’t lie:
In 2018, global email users amounted to 3.8 billion users.
93% of B2B marketers use email to distribute content.
73% of millennials prefer communications from businesses to come via email.
For every $1 you spend on email marketing, you can expect an average return of $32.
For every $1 you spend on email marketing, you can expect an average return of $32.
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Now, the subject line of the email plays a huge role in its effectiveness.
Here are 6 best practices for writing the perfect email subject line.
Know your recipient
Before you go “well, duh”, take a moment to really understand who’s on the other end. Are they likely to be extremely busy? Would they appreciate a little humor or a well-crafted pun?
You don’t want to rub them the wrong way and a little knowledge can go a long way in avoiding that.
Be personal and personable.
Tailoring emails to their unique recipients is almost a surefire way to get more clickthroughs. Research has shown that emails that includ… Read More