Email marketing needs to be a priority for all businesses in 2018.
It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation.
If you are putting more effort into your email marketing strategy, you’ve got the right mindset.
That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective.
Some of your emails might be getting marked as spam.
You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen?
As you’ll soon learn, there are several different reasons why your emails are getting marked as spam. That was my inspiration for writing this guide.
I want to help you identify what’s putting your messages in the spam folder.
Even if you’re not currently getting your content marked as spam, you can still benefit from this guide. Understanding these email principles and best practices for writing marketing content will help you avoid these mistakes in the future.
In a perfect world, your emails should go straight to the recipient’s inbox, get opened, and generate click-throughs.
But you can’t get conversions if your content is being marked as spam. Keep my recommendations in mind, and use this guide as a reference moving forward.
Understand how consumers define spam
Spam used to… Read More