Attractive prospects receive tens, if not hundreds, of cold emails a day. Given this reality, it’s no wonder that most people are quick to pull the trigger on the delete button. Your prospects only have a few moments to scan their inbox and decide whether your email is worth opening. It may sound like an impossible task, but a well-crafted sales email can yield your outreach campaign exceptional results.
What to Expect When Writing Your First Sales Email
You can put together your first sales email in just six simple steps. Sounds easy, but, as with most things, the devil is in the details. Here’s what you need to do to write the perfect sales email:
Decide On Your Value Proposition
Write A Compelling Subject Line
Decide On Your Opening Line
Write The Email Body
Wrap Up With A Call To Action
Include Your Email Signature
The Good
Crafting a great sales email may seem daunting, but it’s not that difficult. Every good sales email has five key components, which I outline in the steps below. Master these components, and you have a chance of boosting your prospecting significantly.
If you’re still not convinced that email is your best tool for prospecting and outreach, check out these statistics from a recent McKinsey study:
Email yields 40x better results than Twitter and Facebook combined.
91% of consumers use email daily.
Email conversion rates are an estimated three times higher than social media conversion rates.
Average order val… Read More