Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well.
But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool.
Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective.
Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. If you need to improve your existing newsletters, read this post.
This guide is also great for anyone just starting out with newsletters.
If you follow my tips, tricks, and advice based on my personal experience and research, your next newsletter will be a conversion machine.
Here’s what you need to know to make this happen.
Give people a reason to opt in
Let’s take a step back for a minute. For you to get conversions in the first place, you need to have an active list of email subscribers.
The best way to do this is to give them a great reason to opt in. Just saying “sign up for our newsletter” isn’t appealing.
How can you approach this? Value. Pitch people with value. Give them an incentive to sign up. Check out this example from the Lands’ End website:
Customers who sign u… Read More