Your brand is in a constant fight against competitors.
You have to know how you’re perceived. Where you’re losing. What your competitors excel at. And where they’re weak.
Unfortunately, most brands don’t prioritize this data. They either don’t collect it because they don’t know what to look for, or they don’t have the right tools to measure it.
Working with our friends at Brandwatch, I set out to help solve this problem in a Webinar on effective competitive intelligence using social media data.
Phillip Agnew, Product Marketer at Brandwatch, joined me for this session, where we presented a five-stage checklist to help you figure out how you’re performing.
You can get the entire session—at no cost—on demand right now. Just visit this link.
Why You Should Keep Reading
Today, customer expectations are liquid, meaning that they slosh over from one business category to the next. It wasn’t that long ago that customers would say “that’s a pretty good experience, for a financial services company.” Or, “that’s a pretty good experience, for a B2B company.” No more. The best companies in the world are training YOUR customers what to expect, period. If they can make it one-click easy, offer f… Read More