How to Use SEO Tactics to Drive Ecommerce Sales

The ecommerce industry is a highly competitive space.

That’s because the popularity of online shopping is growing at a rapid rate.

Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years.

It’s safe to say that consumers will continue buying from ecommerce platforms.

This news should be extremely encouraging to ecommerce brands. But with so many competitors across the world, you’ll need to come up with ways to separate yourself from the crowd if you want to survive and thrive.

In the past, I’ve told you how to get your first sale from your new ecommerce website.

But now that you’ve got those initial sales out of the way, you need to come up with a sustainable growth strategy.

You can do this in a number of ways. For example, leveraging social commerce to increase ecommerce sales is a profitable marketing tactic.

Offering discounts, targeting the right audience, and accepting lots of payment options are just a few of my favorite ways to boost ecommerce sales fast.

However, you need to take this strategy one step further and understand the consumer buying behavior. We know that 85% of consumers use Google to find products before making a purchase.

Roughly 33% of clicks go to the top result of Google’s SERP. And 75% of all clicks are made on the first page of search results.

What does this mean… Read More

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