The world of technology is constantly evolving.
As a marketer, you need to stay up to date on new advancements that could benefit your company.
You don’t want to be left behind while your competitors forge ahead by adapting to the new world.
In my consulting work, I often see marketers and business owners who don’t believe these advancements are relevant to their marketing strategies. But this couldn’t be farther from the truth. New types of technology such as AI and machine learning are reshaping marketing.
While the technology is advancing rapidly, the basic concepts behind its applications remain unchanged. Everything is still focused on the customer.
Your marketing efforts need to reach your target audience. Your campaigns must find ways to speak to these people, and you can achieve that by personalizing and improving their experience.
Predictive analysis can make this possible.
Some of you may already be running campaigns and have strategies in place that focus on improving the customer experience and personalizing content.
However, predictive analysis technology will bring these ideas to the next level. You’ll see what I mean as I continue.
Surprisingly, only 23% of businesses are currently using advanced and predictive analysis tools:
That said, abou… Read More