By now, most businesses have tapped into Instagram’s potential as a powerful marketing tool. Approximately 71% of American businesses use Instagram in some capacity. However, very few are taking advantage of the Instagram Live feature.
Instagram Live is a feature that allows you to broadcast live videos to your followers and interact with them. For businesses, this can be a great chance to connect with your audience and engage with them in a more meaningful way. As you develop strong relationships with your followers, you increase the chances of converting them into paying consumers.
Why should your business use Instagram Live?
Instagram Live is a powerful tool that offers businesses a myriad of benefits. Here are a few of Instagram Live’s biggest advantages for businesses.
Engagement
Instagram Live can be an amazing way to grow your business by strengthening your relationship with your target audience. Since you stream in real-time, your audience gets the chance to see an unscripted and more authentic representation of your brand. While this can be intimidating at first, broadcasting live can foster a deeper connection with your target audience. Since users can comment and react in real-ti… Read More