Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out.
Research shows that video marketing is the second most important type of content B2C marketers use today.
Image Source: Content Marketing Institute
And the B2B landscape is no different. Video marketing makes brands relevant and marketers are channeling more resources to accelerate their sales cycles.
What’s driving this marketing behavior?
A few factors.
First, people are spending more time watching video content. For example, research shows that 79% of internet users… Read More