The influence of social media is present in nearly every aspect of your lives…
Especially when it comes to business, where it is arguably changing the game each day. In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of that, which is best evident by the recent emergence of influencer marketing.
People no longer turn to companies to inform them about what they want or need. They look to other people, people whose influence and expertise regarding a certain industry is valued among the users. Take for example, YouTube vloggers. They have millions of followers, their videos have hundreds of millions of views, and companies are lining up to collaborate with them. And it’s not just YouTube. It’s pretty much the same story when it comes to Twitter, Instagram, or Pinterest.
As you can see, the focus has shifted to individuals, and people respond better to being addressed directly, as opposed to being served some marketing strategy by a faceless company. This is definitely the era of influencers, so let’s take a look at 11 ways you can make infl… Read More