When was the last time you updated your website?
If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.
However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates.
But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop?
For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you.
Continuous A/B testing will make your website more efficient.
I’ll explain how you can use this strategy to improve your business and help you boost your conversion rates.
How A/B testing works
A/B testing isn’t difficult to understand. You start by creating a hypothesis about a certain element and then run a test to see if your theory was right.
To do this, you create two different versions of your website. Half of your site traffic will get sent to one version, and the other half will get directed to the variation.
Here’s a visual representation to give you a better understanding of what I’m talking about: