You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do.
I see this common misconception in my consulting work all the time.
Businesses spend much time and effort trying to improve their organic SEO while simultaneously running PPC campaigns to get more website visitors.
There’s nothing wrong with this strategy, but increasing site traffic isn’t the only metric that matters. You also need to focus on how visitors behave after landing on your pages.
Are they converting?
If not, that traffic isn’t translating to dollars. That’s why you need to learn how to use continuous A/B testing to increase conversions.
These experiments will help give you a better understanding of how to optimize certain design elements of your website. Subtle changes can make a major impact on getting your traffic to convert.
To those of you who have never run these tests before, I recommend reviewing my guide on everything you need to know before you start A/B testing.
However, if you already know how to run A/B tests but just don’t know what you should be testing, this list is perfect for you.
In reality, the number of things you could test on your website is seemingly endless.
That said, I narrowed down the top 13 elements you should start with. You can continue to tweak these and run several te… Read More