From Nike to Coca-Cola to De Beers, renowned brands have equally recognizable catchphrases.
And you would be right to assume that these slogans are trademarked.
The good news is that you don’t have to be a multinational company to trademark a phrase or slogan.
Admittedly, the process can be time-consuming and bureaucratic. But it’s possible to trademark your phrase if you know the right steps to take.
In this post, I’ll highlight the easiest way to trademark a phrase, step-by-step.
The Easy Parts of Trademarking a Phrase
Many people are surprised to find that you don’t necessarily need to go through the tedious process of registering a trademark. Common-law trademarking gives you legal rights to a phrase without needing to file a single document with a government agency.
Under this trademark law, you only need to regularly use your phrase or tagline in your business to be able to consider it trademarked. You’ll also be able to enforce this trademark in the geographical area you operate in. Furthermore, you don’t need to pay anything to obtain your common-law trademark. There are no filing fees, registration fees, or any type of fees associated with this mark.
In some cases, you may even be able to continue using your trademark in your geographical area even if another business registers the phrase with the federal government. Additionally, you’ll be able to … Read More