No marketing strategy is complete without an effective lead generation strategy.
Those of you who are making a conscious effort to generate new leads are on the right track so far. But where are your leads coming from?
When you’re running multiple campaigns, how are you able to identify the source of your new leads? If you can’t answer these questions, read this guide.
UTM parameters will tell you exactly where the traffic from your digital marketing campaigns is coming from.
I’ve advised some marketers who haven’t implemented this strategy because they think it’s unnecessary. They see their site traffic increase, so they automatically assume this is the result of their lead generation campaigns.
While this may be true, you can’t make assumptions. The only way to know for sure is by putting your theory to the test.
According to the HubSpot’s 2018 State of Inbound Marketing report, getting leads and traffic are the top challenges faced by marketers.
It’s obvious the majority of businesses can benefit from a strategy that helps improve their lead generation efforts.
Once you’re able to pinpoint your most effective marketing campaign, you can focus the majority of your efforts on that strategy.
On the flip side, you may also realize some of your lead generation strat… Read More