It’s no secret that our world is trending in a mobile direction.
As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them.
For those of you out there who developed a mobile app, you’re already heading in the right direction.
In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app.
While you may not be able to implement this strategy right now, you’ll be able to do so once your app launches.
Let’s start with the basics. What exactly is a push notification?
I’m sure you’ve seen these before, probably on your own mobile devices, even if you didn’t know what they were called. It’s a message that appears on your screen, similar to a text message, but it comes from an app.
This is a great opportunity for you to share information, provide updates, and stay in contact with users who have your app downloaded to their devices.
But with great power comes great responsibility. Overloading on these messages could backfire, which I’ll explain in greater detail as we continue.
Use a limited number of words
It’s important that you clearly understand the difference between texts and push notifications. Even though they are similar and look the same … Read More