YouTuber Lilly Singh -also known as IISuperwomanII – is famous for her comedic videos that have garnered 2.7 billion views and 14 million subscribers, which even got her a deal with Coca-Cola. As of 2018, one of her sponsored videos of Coke has over two million views. This is one of the few things that a global influencer can do.
Influencers are individuals or groups of content creators and curators who have a steady following. Their commentary can influence their subscribers’, followers’, or fans’ purchasing decisions. Their audience doesn’t need to be huge. If they have a fanbase that deems their opinions and thoughts to be credible, then they can be considered to be influencers.
Over the last few years, influencers have grown as a dominant force online. Many have utilized influencer marketing to sway consumer behavior and decisions. The method helps build up engagement through social media marketing and increase subscribers on different platforms.
So if you want to take your digital marketing to the next level, consider collaborating with an influencer! But first, it’s best to know what influencer marketing is before getting onboard with it.
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