You’ve been told over and over that content marketing needs to be data driven.
You’ve been told that you need to prove ROI. To show the business impact of what you do. To measure everything back to dollars and cents so you can make your case to the executive team.
While tying your efforts back to ROI is incredibly important, your efforts at utilizing data shouldn’t stop there. Being data-driven doesn’t mean just showing value. It means using data to give your organization a competitive advantage against even the biggest, burliest of competitors.
Being data driven means using data to give your organization a competitive advantage against even the biggest, burliest of competitors.
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In practice, it means understanding what campaigns will succeed before they are even created.
Imagine that: no more trial and error and wasting months to figure out if your audience even cares about the content you’re creating.
Sound appealing? Great. Let’s dive into how to make it happen.
This is not data-driven content marketing.
Having solid numbers at the end of a campaign to show your executive team feels like a win for being data-driven. But, unfortunately, this isn’t being data driven. It’s being data reactive.