Take a look at these two statistics:
Running social media giveaways can speed up growth by up to 70%.
The majority of social media giveaways run for less than 7 days.
Now, can you think of any other white-hat growth strategy with that much horsepower?
There’s a reason that giveaways and sweepstakes have become popular on Instagram, Facebook, and Twitter: They. Work.
However, it’s a sad truth that many brands waste their growth by failing to follow up. Sure, a giveaway will boost your follower and engagement numbers – but if you want to lock those numbers in for the long term, then you have to do the work.
In this article, we’re going to cover everything you should be doing, and aren’t. From brand safety to ad strategies, social media rules to statistics, prepping the design to following up with winners, it’s all in here. Let’s go.
Design your giveaways with the right graphics, text, and tags
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