Not so long ago, internet marketing was all about affiliates. It was one of the more effective ways to reach a mass audience, and brands could compete with one another through an affiliate publisher, or web portal, to increase exposure and drive sales.
Now, ordinary individuals can gain massive reach through a single social channel. Brands that once relied on affiliates to promote their products online are turning to influencers to lend more legitimacy to their wares.
Because of my background in affiliate marketing, I can say with confidence that influencer marketing is the new wave of affiliate marketing. The most engaging of influencers leverage the newest, most exciting technologies to provide a better experience for their audiences.
Brands that once relied on affiliates to promote their products online are turning to influencers.
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The Future of Influencer Marketing
It’s easy to see what I’m talking about just by looking at trends. Consumers are “cutting the cord” from cable television, instead choosing to create their own viewing experiences from their phones, tablets, and computers. Those still tethered to the tube … Read More