There’s a bunch of steps that go into starting an online store.
What tool do you build your store with?
What do you name your company and how do you get a domain?
Do you dropship or not?
How do you deal with taxes?
All of these are important decisions. For now, one thing matters more than anything else to get your first sale.
What’s that one thing?
Your marketing.
That’s right, how you choose to market your store completely determines how much money you’ll make. Get the marketing right, everything else falls into place. Get it wrong or neglect it, you’ll spend years on your store without selling a single item.
Before you open your online store, you want to pick your marketing strategy.
Most online stores use one of three strategies:
SEO
Paid marketing
Platform marketing
Let’s go through each.
SEO for Online Stores
This marketing strategy is pretty simple: find keywords for products that you want to offer, then get your site to rank in Google for those keywords.
If you get this to work, you can make a lot of money with your online store. SEO has a few benefits that are ideal for a businesses:
The traffic streams are very dependable, which means dependable reve… Read More