Google Analytics 4 (GA4) should be on every site owner and marketer’s radar. After Google’s announcement that it will officially sunset Universal Analytics (UA) in 2023, now is the time to set up your GA4 accounts — and sooner rather than later.
UA properties will stop processing new data by July 2023. Those who want to access their year-over-year data when UA sunsets should have completed their transition to GA4 by July 1, 2022.
But, if you haven’t completed your migration yet, it’s not too late. By transitioning your accounts today, you’ll have more comparison data for tomorrow and be better set for next year’s deadline.
In this blog, we’ll cover the basics of GA4, including some tips on how to set it up and prepare your site in time for the big transition.
What is Google Analytics 4?
GA4 is a new version of Google Analytics (GA) that delivers more accurate data insights. Built with machine learning at its core, it allows you to collect data across all devices and channels in one place.
The platform also makes it easier to get insights into your customers’ journey and to measure their conversions.
The best way to understand GA4 is by treating it like a complete rebuild of Analytics. It’s not an u… Read More