Marketing doesn’t happen without goal-setting.
B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives.
Marketers must clarify what they’re aiming to achieve with B2B social media campaigns, especially given the stubborn status of social media as a younger, relatively untested type of marketing.
Setting specific goals will help illustrate the conversions and ROI that can come directly from involvement in social networks, as well as help set solid expectations for future social media ventures.
So you might ask: How can B2B marketers define goals, especially in the ever-changing social media world?
Types of goals to set
When it comes to social, there are two types of goals that marketers should be setting.
Broad goals help you and your team understand the purpose behind your social media campaigns but they are useless without specific, measurable goals to help track your progress.
Choosing broad social marketing goals is perhaps the easy part, but it still re… Read More