Video has become a necessary part of the content marketing mix for a few reasons. First, we have the fact that people just enjoy videos more than text in many circumstances. Human beings are visual creatures, and we tend to remember what we see more than what we read.
Second, some experts claim the average attention span of adults is shrinking. While the myth of the 8-second attention span has mainly been busted, even the most dedicated reader gets bored with too much text. Content marketers have known this for a long time, which is why you often see text-based content broken up with visual content.
Third, there are the metrics themselves. More than 500 million hours of video content is viewed every single day on YouTube, which means we are seeing more content in a single month than television networks in the United States have aired in 30 years. Wow!
More than 500 million hours of video content is viewed every single day on YouTube.
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Google’s Bias
In 2006, Google bought YouTube. It might have been their biggest outside investment they ever made — and the most profitable. All the way back in 2014, it was estimated that the site could be worth as much as $40 billion a year. That fi… Read More