Are you looking for a new way to spice up your marketing strategy?
Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale.
Promotional contests are one of my favorite ways to keep an audience engaged.
This is a great opportunity for you to increase brand awareness and even build hype for a new product launch.
The best promotions give something away to participants.
There are a few different types of such promotions.
Contests require some type of skill. People who enter a contest will need to put forth some type of effort in order to win. The winner of a contest gets selected by judges or through a voting system.
This differs from a lottery or sweepstakes.
Sweepstakes do not require any skill whatsoever.
The winners of sweepstakes get drawn randomly, based on luck. For example, you could randomly select one of your Instagram followers as a winner just because they follow your brand’s account.
A lottery requires a participant to purchase something to be entered into a draw.
Today, I won’t focus on sweepstakes or lotteries.
Contests are a better alternative because if you set them up properly, they will encourage user-generated content (UGC).
User-generated content increases the chances that your audience will engage with your advertisements: