Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels.
But many brands lose quality in pursuit of higher quantities of content.
While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. You need to learn how to avoid stale content.
I work with many businesses that run into this problem. They want to publish at least one piece of content a day on all their distribution channels.
Among their websites, blogs, and social media pages, it’s a lot of content. Before you know it, that’s upward of 30 posts per week across these platforms.
However, that doesn’t mean you need to come up with 30 unique pieces of content. This approach will take too long and ultimately hurt your quality.
That’s why you need to learn how to effectively repurpose your content across multiple marketing platforms.
First, you need to learn the top ways to come up with new content ideas.
Once you have an idea, you can turn it into multiple posts on each channel. In fact, sometimes you won’t even need to come up with a new idea. You can use old content to your advantage here as well.
Worker smarter, not harder.
As we continue through this guide, I’ll explain how you can repurpose your content across all your distribution channels and give you some ideas to try.
Identify your most popula… Read More