What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content safely.
Takeaways
Repurposing is great for both your bottom line and your content’s visibility.
Penalties for repurposing content don’t work quite how you think, and that’s a good thing.
Focus on adding value when repurposing old content, and your audiences won’t get bored.
Whoever said, “You can’t teach an old dog new tricks,” never repurposed their content. My name is Anna, and I am a strategist at Convince & Convert. Today, I want talk to you about repurposing content. Let’s go.
What Is Repurposing Content?
Repurposing content is an approach that takes existing published content, refreshes it, remixes it, and puts an entirely new spin on it to create something totally new and wonderfully different. I’m a huge fan of repurposing content for two main reasons.
The Benefits of Repurposing Content
1. The first one is that, contrary to popular belief, creating content isn’t free. In fact, it’s actually quite expensive. It costs a lot of time and a lot of money. And those are things that not every marketing department or brand has excess amounts of. Repurposing content can help maximize the existing investments we’ve already made.
2. The second reason I’m a huge fan of repurposing content is because thanks to the rise of cont… Read More