To survive, local businesses need to learn how to adapt to the modern way of marketing.
If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy.
Even if your small business is profitable right now, you need to stay ahead of your competition to remain successful in the future.
Analyze the latest marketing trends. Recognize the consumer buying behavior. Learn how to get more money from your existing customers.
Unfortunately, only 33% of small businesses reach the 10-year mark. The rest fail.
I don’t want you to become the sad statistic. This was my inspiration for writing this guide.
If your company is new, you need to do everything possible to stay strong for years to come.
Local businesses that have been around for decades may be ready for a marketing facelift. Your strategies that worked 20 years ago probably won’t be as successful in 2018 and beyond.
I narrowed down the top 15 marketing tactics for local business owners. Use this guide as a reference for your future marketing campaigns.
1. Set up your free listing with Google
How are new customers finding you?
If you’re old-school, you may be relying on word of mouth, radio promotions, print ads, and direct mailing. But last year, 97% of consumers searched the Internet for a local business.
Furthermore, positive online reviews make 73% of consumers trust local businesses.
That’s w… Read More