According to the 2018 B2B Content Marketing Benchmarks, Budgets, and Trends in North America, 53 percent of respondents said a small or one-person marketing team serves the whole organization. Often, that’s not enough and that’s why 56 percent of them outsource one or more content marketing activities.
Nowadays, at least one of several types of AI technology can produce some form of written content. Some media companies use them these days to reduce costs and time spent in producing content. In fact, Gartner predicted that by 2018, nearly 20 percent of content will be produced by machines.
But we’re not talking about outsourcing to machines in this post. We’re addressing the steps you can take to properly outsource your content marketing to humans like you and me. Here they are:
1. Determine which type of content you’ll outsource
When the term content marketing is used, most … Read More