Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out the best way to take advantage of it.
While most digital marketers have a basic understanding of SEO, voice search is a more complicated issue.
First, how do we know if it is worth investing our time and resources into it?
We’ve seen well-publicized stats:
Nearly 40 million Americans were said to own a smart speaker back in 2018, and new technology adoption is the driving source behind voice search growth.
By 2020, as much as one-third of web browsing was predicted to be screenless (this prediction is a few years old, but we have one year to see if it’s true).
According to Google, 20% of mobile queries were voice search back in 2016.
There’s no clear number from Google that would tell us how much exactly voice search is being used today though. What should it tell us?
That, it could be possible, voice search is not being adopted as fast as marketers thought.
Now, that doesn’t mean we should stop talking about voice search for two good reasons:
Voice search is upon us, even if we don’t… Read More