Trends in digital marketing come and go, and it’s easy to dismiss some that appear to be fleeting. However, in today’s fast-paced marketing landscape, many of these trends are simply setting the stage for the future. As technology improves and customer demand increases, it is essential that businesses do all they can to stay relevant.
Missing out on an up-and-coming trend or being late to the party, so to speak, can be detrimental to a company trying to grow. However, getting sidetracked by each new shiny tactic that comes along could result in a disorganized and ineffective strategy that goes nowhere.
Let’s discuss the latest trends in the digital marketing world and the exact reasons why marketing teams should be paying attention to them.
1. The growth of the Micro-Influencer
Judging by the numbers alone, influencer marketing is one of the most powerful tools that a brand can utilize. It is not only one of the most trusted forms of advertising, but it also generates double the engagement that typical branded content does.
Well-known influencer names these days also demand a big paycheck, but that does not necessarily g… Read More