The world of online courses has gotten bigger and bigger. So much so that it isn’t just universities getting on board. Experts have realized that they can use their authority to build a base of willing students eager to learn from them. This has led to thousands of free and paid online courses that are used as a marketing tactic for different brands.
If you are reading this, it can be assumed that you are at least interested in making a course. Or perhaps you already have one and don’t know how to promote it. Either way, here are 11 ways you can generate leads by marketing your course to the public.
1. Know Your Audience BEFORE You Create Your Course
For those of you who haven’t created your course yet, this is the best first step you can take. You probably have a general idea of who you are looking to educate. But how specific is that group? Having a more solid demographic in mind is going to help you to create a more balanced and helpful course.
Let’s say you want to create a course on creating a Disavow file. You wouldn’t spend the first half of the course going over the basic of what those updates are, what they mean and how SEO applies to website traffic. You would assume they already knew that… Read More