Recent years have seen a dramatic increase in the amount of remote workers, and for good reason. Not only has this style of work become more accessible with technological advances, but employees themselves are increasingly seeking it out.
In a recent survey, over 35% of American employees stated that they would change their job for one that allowed full-time remote work.
When it comes to marketing, remote teams can allow you to take advantage of this employee trend, while at the same time bringing multiple benefits to your business:
Tapping into a wider global workforce allowing you to make a team with a well-rounded set of marketing skills.
Reduced overhead costs from no longer needing to maintain a large physical office.
Increased employee satisfaction by providing them the flexibility that employees are seeking.
The potential to increase employee engagement and productivity if you manage your team effectively.
Given these potential benefits from using a remote marketing team, questions arise around how to form a high-performing team and avoid some of the common problems facing remote teams. Below you’ll find some of the most important steps in setting up and managing a re… Read More