Have you ever realized that a fifth of your target audience may have a disability preventing them from using your site effectively?
According to Census Bureau, 1 in 5 people in the United States is considered disabled to some extent.
Digital marketers tend to invest time in building customer personas to include all kinds of demographics (married, baby boomers, single, etc.), yet most marketing plans make no mention of this one-fifth of the US population with disabilities.
This has resulted in the recent wave of web-accessibility lawsuits and scandals in the United States, where web accessibility is regulated by the Americans with Disabilities Act (ADA).
But creating an accessible website is not just about ADA compliance. It’s about creating an opportunity for a huge part of your potential customer base to purchase from you or to join your community.
Here’s how to make your website accessible:
1. Make Sure All Your Forms and CTAs Are Accessible
Online forms come in all shapes and sizes, ranging from a simple contact form to college applications. Your site forms are your final conversion paths leading your readers down the sales funnel. Functional forms ar… Read More