Have you ever realized that a fifth of your target audience may have some sort of disability preventing them from using your site effectively?
According to Census Bureau, 1 in 5 people in the United States is considered disabled to some extent.
Digital marketers tend to invest time in building customer personas to include all kinds of demographics (married, baby boomers, single, etc.) and yet most marketing plans have no mention of one fifth of US population, i.e. people with disabilities.
This has resulted in the recent wave of web-accessibility lawsuites and scandals in the United States where web accessibility is regulated by Americans with Disabilities Act (ADA).
But creating an accessible website is not just about ADA compliance. It’s creating an opportunity for a huge part of your potential customer base to purchase from you or join your community.
Here’s what you should do make your website accessible:
1. Make Sure All Your Forms and CTAs Are Accessible
Online forms come in all shapes and sizes, ranging from a simple contact form to college applications. Your site forms are your final conversions paths leading your readers down the sales funnel. W… Read More