Pretty much everything you do online has to do with content – whether you’re creating landing page copy, a blog post, or a technical product description.
And while SEO copywriting used to be a specific skill you’d seek from employees, freelancers, and yourself, it’s now something you can ‘outsource’ to software.
At least, that’s the promise among solutions that design software for facilitating the content creation process.
To see if this dream-come-true is even remotely possible, I’m reviewing the quality of Semrush’s SEO Writing Assistant and SEO Content Template.
On the Importance of SEO-Conscious Copy
In the online world, we are no longer writing for the audience only. So it’s not just the editor or the readers that have to find your text appealing, you also have to seek favor from Google’s ever-changing algos.
That’s why SEO-friendliness is at the heart of any content writing efforts.
Given you want your page to rank high and appear at the top of Google’s SERPs, as a content creator, you have to go through a lengthy prep process – studying Google’s algorithms, staying tuned to any changes, as well as running SE… Read More