Social listening sounds like a term coined to describe those friends who, when you’ve fallen on hard times or otherwise need a friendly ear, pull up a pew and graciously listen to your woes. What it really describes, of course, is the process of monitoring and extracting insights from social conversations which business owners then use to inform their overall strategy.
By keeping tabs on conversations that touch on specific keywords and topics relevant to your business and industry, you can ensure the content you produce hits your audience between the eyes (in a good way). Social listening is also an invaluable means of sourcing high-profile influencers, performing market research, gauging interest and sales opportunities, reinforcing brand values, tracking the health of your business and improving customer satisfaction. Few modern digital tools influence strategic business decisions quite like social listening.
Speaking of influence, the pervasive influence of social media on society at large continues to grow. According to Brandwatch, there are over 3 billion active social media users, with the average daily time spent on social totaling nearly two hours. Retail brands, reflectin… Read More