I have a confession. I am a control freak. I get extremely nervous when I don’t check things off my to-do list for more than a day. I also need to know what my team is doing at every given hour.
I am a big believer in what James Cash Penney said:
No business can succeed in any great degree without being properly organized.
However, there are marketing areas that are extremely hard to organize. Conversion optimization is one of them. There are usually a lot of people and third-party tools involved and many tasks take weeks to complete.
I do have some tricks I am using to get the conversion optimization process more organized and productive. Here you go:
1. Turn the conversion optimization process into actionable checklists with Serpstat.
Conversion optimization is an ongoing process consisting of various steps and tactics. It includes a lot of analyzing, designing and testing. And you can never really think you are done with it.
With that in mind, how can you organize the process to actually get things done?
I am a big fan of to-do lists and checklists.
When it comes to conversion optimization, your task management solution needs to include a solid collaboration component to … Read More