Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But the act of drawing customers in has truly become an uphill battle in a world so heavily saturated with choice.
Hick’s Law, which is often summarized as “the paradox of choice,” states that when people are presented with more options, the time they take to make a decision actually goes up rather than down. We need to learn to empathize with the paralysis customers feel when trying to make a choice and actively address it if we want to win their business.
But in a world of too many options, what tactics can you use to make their decision easier?
I recently partnered with my friends over at icuc.social to unpack this heady subject. We put together both a webinar and an ebook that delve into why you need to start focusing on online reviews today if you want your business to thrive. It’s all about understanding and harnessing the power of reviews and how you can turn ratings into revenue. Below are just a few highlights from our collaboration.
1. Reviews Equal Visibility
The goal of every single busines… Read More