No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile.
With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week.
Let me clarify. Technically, you can post as much as you want. But that strategy won’t work.
On average, most brands post about 10 times per week. Uploading content more than once or twice per day to your Instagram profile will have a negative impact.
According to a recent study from Sprout Social, 58% of consumers say it’s annoying when brands post too much on social media. And 46% of users will unfollow a brand for doing this.
But you want to share your content with your audience. Sometimes, posting once or twice per day isn’t enough to get your point across.
That’s when you should be leveraging your Instagram story.
Unlike a traditional post, your Instagram story won’t flood the timelines of your followers. You can upload more than ten pictures or videos to your story, and it won’t hinder anyone’s experience. This isn’t the case with posts posted directly to your profile.
Instagram has more than 400 million daily active users. One-third of the stories with the most views are uploaded by businesses.
Taking advantage of this feature is a great opportunity for your brand to generate sales on Instagram.
It’s worth mentioning… Read More