The ecommerce industry has become a very competitive space over the last several years.
In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend.
In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand.
Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you can do a lot of things to gain an edge over your competitors.
You should know how to design a homepage that converts. It’s also important for you to know which elements add credibility to your website.
While all of this is necessary, it’s not enough. In addition to your website, you need to be taking advantage of as many platforms as possible to effectively sell your products.
That’s because you can’t always rely on consumers navigating to your website. You need to make sure your products are readily available for purchase in places where your customers spend lots of time.
Enter social media networks.
Just like ecommerce, social media continues to be a growing trend. There are nearly 2.5 billion social media users across the globe.